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Same Person, Same Virginia ZIP, Two Very Different Health Insurance Prices
Here's a real pattern we see every week in Virginia. Same person, same ZIP code, same month — and two quotes that are hundreds of dollars apart. Here's why.
The person
A 50-year-old self-employed consultant in Richmond. Healthy, no medications, earns about $110,000. No subsidy.
Quote one: Virginia's Insurance Marketplace
Full-price Silver PPO-style plan from one of Anthem HealthKeepers, CareFirst BlueCross BlueShield, Aetna CVS Health, Kaiser Permanente, Oscar, and UnitedHealthcare: around $900 a month in 2026, $5,000 deductible, network concentrated around Richmond. The price has nothing to do with his health — guaranteed-issue plans can't ask.
Quote two: private shared-network
A PPO on the Cigna, Aetna and PHCS PPO network: around $450 a month, $2,500 deductible, national network. The price has everything to do with his health — he answered a questionnaire and qualified.
Why both prices are "right"
They're answering different questions. The marketplace asks "what does it cost to insure everyone?" and spreads it evenly. The private plan asks "what does it cost to insure you?" For a healthy person, the second question has a lower answer. For someone with a serious condition, it wouldn't — and the marketplace would be the better deal.
What it means for you in Virginia
Virginia runs its own state-based marketplace, Virginia's Insurance Marketplace, and Northern Virginia's contractor and consulting workforce is one of the largest self-employed groups on the East Coast. If you're healthy and above the subsidy line, you should see both numbers before you renew. Check your options.